Today’s consumers and business buyers are a very demanding lot. They can sit in the middle of an empty room, voice a question or request, and expect an answer instantly. They don’t even need a pushbutton or keyboard anymore, just Siri or Alexa or Google Assistant.
That mindset – an expectation of instant answers, helpfulness, education and choices – permeates your target market. Is your startup or solo business doing all it can to provide that help through your marketing efforts? If not, you’re losing prospects, customers and revenue.
How marketing has changed and what you must do about it
Five stages of development that transform you into an effective online marketer
How content marketing directly benefits your startup or solo business
Tom is passionate about helping entrepreneurs, freelancers and startups succeed with content marketing.
He currently runs two online learning sites that provide practical guides to the content marketing tools, tips and techniques that are both usable and affordable and don't require a large marketing team or extensive effort to deploy.
Tom is a technology-marketing veteran with more than three decades in the commercial software industry. In addition to leading numerous startups and enterprise companies as a marketing executive, he founded Entente Marketing, a content marketing agency, in 2008 and developed an extensive knowledge about content marketing along the way.
Prior to his entrepreneurial ventures, Tom was VP Alliance Marketing with Pitney Bowes, and before that helped lead the successful start-up and operation of three new online businesses. He also served as Director E-Commerce at Deluxe Corporation, VP Marketing/Sales at MakeMusic promoting music technology worldwide, and VP with Open Systems, a leader in financial software for small businesses.