WeMN Leadership Talks presents:

VISIONARY WOMEN │Conference 2012
Thursday, November 29, 2012
Schulze School of Entrepreneurship
University of St. Thomas

A conference designed specifically for entrepreneurs focused on the key areas most businesses are challenged by: Leadership, Profitability, Marketing, Digital Technology, and Sales.

Participants will have the opportunity to:

  • Learn how to implement traditional and digital media and public relations effectively in your business strategy.
  • Discover new technology and explore how Web 2.0 tools can boost your business’ revenue and productivity.
  • Explore new ways to become a more effective leader by thinking strategically to set you apart from the competition.
  • Become more proficient at managing time and stress to develop a prosperity mindset and focus on what really matters.
  • Gain valuable contacts and insights into other businesses during the speed networking facilitated sessions.

AGENDA (See Speaker Bios here)

7:30 a.m. Registration, networking, and continental breakfast

8:30  Welcome by Amalia Moreno-Damgaard, Entrepreneur, WeMN, a Founder and President

8:40  Message from Mark T.  Spriggs, President Schulze School of Entrepreneurship

8:50  Welcome by Tai Goodwin, Coach, Speaker, and Strategist │Emcee and WeMN Conference Leader

9:00  MASSIVE Media: Making connections in the digital age – Robyne Robinson, Opening Keynote

“There’s no such thing as ‘The Media’ anymore.  With bloggers, podcasts, Tumblr and more, underutilizing your options means being ignored… and using too much could mean the same.  Today selecting your media has to be strategic and aggressive to connect with sources that are already taxed.  How you reach people is as important as what you’re selling.  I’ll tell you how I made the transition from reaching folks in front of the camera to getting them off- camera…”

9:45  Break

10:00  Facilitated Speed Networking Sessions

11:00 Lunch

11:30  Optimizing Multi-platform Marketing: Where Print and Digital Meet  - Laura Haraldson, Contributing Editor, and  Tamara Prato, Group Publisher, Minnesota Business Magazine

Today’s media industry is changing fast—no surprise there. But to succeed in this fluid communication age, entrepreneurs need to think differently about their approach to marketing and advertising, embracing the challenges of second-to-second media while benefiting from the rewards of tried-and-true print publishing. The argument is not print versus digital, but print meets digital: There is something special about holding a paper product in your hands that you can flip through, dog-ear pages in and tear out columns from to save or pass along. Particularly in the world of focused niche-market magazines, the value of “shelf life” (or “desk life,” as the case might be in the business world) cannot be matched—but it can be supplemented with digital tools. Join these female magazine vets as they share how effective a well-conceived multi-media package can be—and share industry secrets on how to get your company noticed in the ever-coveted feature well.

12:15 p.m.Breakout Sessions –groups move to presentation areas

12:30 Breakout Sessions 1:

  • How to Become Financially Fearless: Developing a Prosperity Mindset – Nicole Fende, Presenter 

Would you rather face an invading barbarian horde than tackle your small business finances?  Interactive and entertaining, this presentation will walk the audience through exercises to identify their unique challenges and discover a variety of proven tools, tips and techniques to overcome their fear of numbers and grow their profits.

  • The Empathic Entrepreneur- Using Your Intuition to Win in Business – Mickey Mikeworth, Presenter 

Do you possess the ability to act on important decisions instantly based on an intuitive feeling or pressing urge?  There is a highly creative entrepreneur subgroup that very little is written about called Empathic Entrepreneur. These are business owners that lead by a feeling, or get pictures of the outcome in their head, and are driven by intuition and creative revision. They have a lot in common with intuitive and ADHD entrepreneurs.

This distinctive subset pushes the limits of creativity and has been responsible for some of the top innovative undertakings in the world. Members of this group include James Cameron (Director of the award winning Avatar), Wolfgang Puck (World Renowned Chef), and Lady GaGa (5 time Grammy Award Winner). This trait has also been the demise of those who try to “do it like you’re supposed to” or “conform to the norm”.

Participants will review the traits, treasures, and tribulations of this unique subset of entrepreneurs. They will also leave  with an actual strategy for making the best use of these traits and harness the power of their imaginations. There is also a lot of overlap in data for ADHD and intuitive entrepreneurs, and if you are a business owner who hires a lot of creative staff this is a “MUST ATTEND” session.

  • Minimize Stress, Maximize Life:  10 Secrets to Less Stress – Kristen Brown, Presenter 

Stress contributes to illness and the leading causes of death in the United States. Work and career challenges are top contributors to stress, but there are simple steps you can take to increase your satisfaction and productivity while also decreasing the stress you feel on the job. With just a little proactive thinking and small changes in your behaviors over time, you can improve your work/life balance and live a healthier, happier and longer life.

1:15 Breakout Sessions -groups move to presentation areas

1:30 Breakout Sessions 2:

  • Modern-Day Marketing – How to Socialize Your Business- Lisa Grimm, Presenter 

The digital revolution is well under way and businesses of all shapes and sizes are in the midst of defining what [and how] digital and social media represent in their respective organizations, often with few resources by way of talent, time and budget. There is a fast and furious technology learning curve, rapidly emerging social technologies and a need for content that tells the story of your organization and the products and services you offer. Where do you start? How does the culture and personality of your brand translate digitally? Is your marketing content optimized properly across web, mobile and social?  In today’s connected marketplace, it is vital to think about how your brand is represented across digital channels to ensure sustainable growth, presence and ROI. In this session, we will explore:

  • What a comprehensive modern-day marketing communications plan looks like
  • How to get started
  • How to measure the impact of your social media initiatives
  • Case Studies
  • Building and Maintaining an Entrepreneurial Virtual Team – Kelly Lucente, Presenter 

Virtual teams are a real “reality” for start-ups today since most don’t start out with dedicated office space and some (or all) members of the team work part-time or out of their own homes.  Some of the necessary resources aren’t even in the same state or country, so outsourcing is just another extension of the virtual team concept to people you don’t even know.

Working effectively with a virtual team has many challenges.  How do entrepreneurs establish and maintain rapport with people they rarely see and team members they may never have met personally?  How do they keep track of what everyone is doing and assure effective communication between all team members?  How does the business owner maintain “control” over the project when their virtual team members are reaching out to clients and what’s the big deal about an independent contractor agreement?

  • Passion, Productivity and Peace of Mind – Janel Anderson, Presenter 

Do you ever lay awake at night thinking of all the things you didn’t get done in your work day?  Imagine instead completing your workday and feeling like the day’s work is complete.  Not that there are still dozens of things left to do, people to be called, emails that should have been sent . . . but rather that everything got done and your day is now complete. In this session you will learn a daily and weekly practice that will assist you in reducing stress, maximizing your working hours and infusing your work with the passion that led you down the path of being an entrepreneur in the first place.  After attending this session and implementing the techniques Janel shares, you will feel complete with the day’s work … and able to get a good night’s sleep!

2:15  Closing remarks and door prizes by Tai Goodwin

2:30  Thank you for joining us!

Lunch Table Sponsorship

Lunch Table Sponsorship enables a business to claim that table for marketing purposes during the Speed Networking Facilitated Sessions and Lunch with Keynote Speaker (2 hours 15 minutes). Lunch Tables will display the business name and companies can freely promote their businesses along with marketing collateral and give special tokens of appreciation to anyone who sits at their table. The Lunch Table Sponsorship fee and conference attendance ticket only cover one individual from purchasing business to sit at that table and additional tickets (7) can be purchased if the business wants their employees to sit at that table. During the Speed Networking Faciliated Sessions marketing table owners will have the opportunity to introduce their business to as many individuals who sit at their table during the duration of the session (1 hour) and during lunch (1 hour 15 minutes).

To sign up for Lunch Table Sponsorship, click here.

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