The WeMN Board
WeMN.org board members are volunteers and contribute to the organization in their area of expertise. Members are nominated to serve by other board members or members of the organization. WeMN.org board members are voted in by the current WeMN.org Board of Directors.
Anita Nelson – President and CEO
Anita formed IN Food Marketing & Design (formerly Vavricka Juntti & Company) in 1995 after spending several years working on accounts such as Pillsbury Foodservice, 3M and the Minnesota Vikings for a Minneapolis-based ad agency. In addition to account management, Anita’s background includes extensive experience in editorial planning, copywriting and editing. She is a 1991 graduate of the University of Minnesota with a Bachelor’s Degree in Journalism.
Anita is passionate about supporting and mentoring other women. Her work with the Salvation Army’s Project Breakthrough program earned her a Volunteer of the Year award in 2001, and in 2017 she received the Enterprising Woman of the Year Award, which recognizes women that have fast-growth businesses, mentor or actively support other women and girls involved in entrepreneurship, and stand out as leaders in their communities.
Anita was drawn to WeMN based on their mission to support women entrepreneurs and she is looking forward to contributing to the organization. When not working, you can find Anita on the golf course with her husband, Ken, or curled up with the latest bestseller.
Jody Hahn, President Elect
Jody is a Partner and CEO of CampaignBuddy, an online ad campaign management software tool. Prior to CampaignBuddy, she worked in the healthcare industry for 20 years with over 10 years of both executive level leadership and board membership roles.
As a leader and entrepreneur, Jody understands the drive, passion, and commitment it takes to run a successful business. She believes learning is a top priority whether through formal education, professional coaching, networking, or experiences. Every challenge is an opportunity to learn, grow, and change.
To be a good leader, life must be in balance. So, beyond work, Jody enjoys spending time with her family, hiking, boating, walking her dogs, golfing, listening to audiobooks, watching movies, and being with friends.
Darcy Schatz, Secretary
Darcy Schatz is the CEO and founder of Nonprofit Ops Pro which provides operational administrative support, consulting, and resources to nonprofits. She’s a home-grown Minnesotan who went to law school for fun and is a huge advocate for education. When not trying to save the world, she hangs out with her three kids, spends time outdoors hiking and kayaking, travels, obsesses about crossword puzzles and cake decorating, and tries not to adopt all the animals in shelters. She currently serves as the Executive Director for Minnesota Bluegrass and Old Time Music Association and the Southwest Metro Educational Foundation, Administrative Director for the Association for Child Psychoanalysis, and Administrative Specialist for Kids at Risk Action in addition to supporting nonprofit professionals in all industries.
McKayla Hatfield, Event Program Director
McKayla has always loved business and entrepreneurship. Even in high school owning her own business was an exciting dream. In 2011 McKayla graduated from North Central University with a degree in ASL/English Interpreting and in 2014 she graduated from the University of Northwestern – St.Paul with a Bachelor’s Degree in Business Administration. McKayla has worked for small businesses helping them grow and has a corporate career by day.
In 2018 McKayla co-founded Shaded Spruce Events, an event planning and design company with a focus on weddings. McKayla fell in love with the wedding industry and specifically the wonderful small business owners she has been able to work alongside. She is continually inspired by how deep community over competition runs in the Minnesota wedding industry.
In addition to growing her small business, McKayla sits on the city council in Chaska. She also loves to find time to travel, spend time with friends and family, and enjoys the sunny Minnesota summers on the lake.
McKayla’s first introduction to WeMN was a WeMN Instagram post shared by another planner that said “Surround yourself with women who would mention your name in a room full of opportunities.” A thought that truly resonates and describes McKayla’s passion for women entrepreneurs.
McKayla is ecstatic about jumping into her role as the Event Program Director.
Leslie Vaillancourt, Business Development Director
Leslie is the founder and CEO of CheqrPay, an online fundraising platform for nonprofit organizations. With a background in technology and finance and a passion for working with small nonprofits, Leslie saw a gap in the market for a modern, affordable, easy-to-use fundraising tool. In 2019, she launched CheqrPay to fill the need. On her journey, Leslie has been fortunate to benefit from various programs available to women entrepreneurs here in Minnesota. She is excited to share her knowledge and work with the WeMN Board to explore partnerships, create opportunities and expand access to resources for women across our state.
Leslie has a BA in International Relations from the University of Minnesota and an MA in International Relations from Boston University. She worked as a financial analyst at Electronic Data Systems and a consultant for Gartner Inc. before taking time to stay home with her three children. As an entrepreneur, she is a proud graduate of the Lunar Startups Accelerator Program (Cohort #3) and continues working to build her business.
When not working, Leslie enjoys spending time with family and friends, walking with her husband and dogs, reading, vegetarian cooking and yoga.
Open Position: Membership Director
Preferred Qualifications & Skills:
- 1-year minimum membership management/director, sales or networking experience
- 1-year of strategic planning preferred
- Passionate about helping women grow their business
- Highly organized and detail-oriented
- Relationship builder and ultimate networker
- Excellent communications in written and verbal
- Experience with Google Docs, Dropbox, Eventbrite, WordPress and GoDaddy preferred
Contact leadership to learn more and get the full list of responsibilities.
Gabby Matzdorff, Chief Financial Officer
Hi, I’m Gabby. During my career as a business leader and CFO, I’ve always loved the challenge of business and I have built a reputation for driving and achieving results. Now, after over 30 years in financial leadership roles for companies of all sizes, from startups to global businesses, I am excited to have my own business! In 2019, I became an EOS Implementor and started Traction with Gabby, focused entirely on helping entrepreneurial leaders to live their best life and get more of what they want from their business.
My path to becoming a business owner began in 2009 when I became CFO a small consulting firm with big growth and profitability goals. From the outset I was thrilled with the goals but it was evident the pathway to achievement was not clear. I soon “discovered” and led the implementation of EOS, which helped us to simplify our vision, create alignment, and drive results. Ultimately, we grew the business from 10 to 400 employees, achieved our growth and profitability goals, and created a successful sale for our owners, employees and business. For me, this was a turning point and my next step was obvious. I love the challenge of business and believe it should be fun. Today I get to help others clarify and drive results and experience the satisfaction of running a great business.
I am grateful to be part of WeMN and I am passionate about supporting other women entrepreneurs. I believe in help first and in the strength of community to support each other on our journey to build a great business and live a great life.
I look forward to connecting with you!
Mary Cait McManamon, Social Media Director
Mary Cait has had an incredible group of women who have, and continue, to support her through her entrepreneurial journey. She is excited to foster similar community support through the Social Media Director position with WeMN so other women can feel confident and supported when starting and growing businesses.
Outside of entrepreneurship, Mary Cait is a fitness and yoga instructor and enjoys spending time with friends and family, reading, and traveling.
Rebecca Rausch, Marketing Director
Rebecca fell in love with design at a young age, pushing through high school and college to land her first creative director position at age 23. After 15+ years trying out different segments of the design world, she struck out on her own and began Neon Lizard Creative in 1998. Her current business model is unique, in that her employees are across the globe and interact daily via Zoom and CRM software. Neon Lizard is known for being a reliable, quality support team for solo entrepreneurs and marketers who want that “full staff which can do anything” without the cost of traditional employees.
“The Broken Goat” is the name of the hobby farm on which Rebecca, her husband and four children reside with their Noah’s ark of animals. She uses her free time to enjoy a little chicken therapy or love on the dogs, goats and horses. In the summer, you can usually find her listening via Audible to marketing and design influencers as she mows her 5 acres. In fact, this obsession with listening (and mowing) has led to “The HEART Principle” marketing method which NLC uses for all of their clients. Inspiration comes from the weirdest places!
Rebecca loves to celebrate women and all that is so often unseen and underappreciated. She loves to lift, support and teach others what she has learned over the years about marketing, design and life as an entrepreneur.
She is thrilled for this opportunity to serve WeMN.org.