The WeMN Board
WeMN board members are volunteers and contribute to the organization in their area of expertise. Members are nominated to serve by other board members or members of the organization. WeMN board members are voted in by the current WeMN Board of Directors.
Anita Nelson – President and CEO
Anita formed IN Food Marketing & Design (formerly Vavricka Juntti & Company) in 1995 after spending several years working on accounts such as Pillsbury Foodservice, 3M and the Minnesota Vikings for a Minneapolis-based ad agency. In addition to account management, Anita’s background includes extensive experience in editorial planning, copywriting and editing. She is a 1991 graduate of the University of Minnesota with a Bachelor’s Degree in Journalism.
Anita is passionate about supporting and mentoring other women. Her work with the Salvation Army’s Project Breakthrough program earned her a Volunteer of the Year award in 2001, and in 2017 she received the Enterprising Woman of the Year Award, which recognizes women that have fast-growth businesses, mentor or actively support other women and girls involved in entrepreneurship, and stand out as leaders in their communities.
Anita was drawn to WeMN based on their mission to support women entrepreneurs and she is looking forward to contributing to the organization. When not working, you can find Anita on the golf course with her husband, Ken, or curled up with the latest bestseller.
Mary Deelsnyder, Business Development Director
I’m a fearless design business leader known for challenging the status quo. I ask “why” a lot and enjoy solving business problems with an entrepreneurial spirit. I am obsessed with storytelling and how it can be used authentically to make people fall in love with brands.
Entrepreneurship is close to my heart because I grew up in a family of self-starters. Everyone but one uncle, he was a geography professor, started and ran their own small business. Throughout my life, I witnessed what was possible when you apply persistence, creativity and your life’s passion, so I founded my own design consultancy and ran it for 15 years.
4 years ago, I was offered an opportunity to build and influence a creative design team within Target. I love that brand so much, I took the offer. Since then, I’ve been working my way around the marketing organization cross pollinating, breaking silos and innovating where I see the possibilities.
Small businesses still hold a special place in my heart, specifically women-owned businesses. My writing about the topic has been featured on Entrepreneur.com. I also write about and photograph women entrepreneurs at womeniworkwith.com.
I’m excited to be here, serving as your Director of Business Development so I can connect the larger business community to our organization and further elevate our platform of owners who have significant economic impact in our cities and towns.
Jen Fieldman, Membership Director
Jen is a strategy expert, specializing in audience attitudes and behaviors.
Using quantitative and qualitative research tools – including social-media mining – she has helped numerous clients gain key insights into current and potential customers. Based on those analyses and a keen understanding of the client’s business goals, Jen developed strategies that inspire audiences to action.
After over 18 years working in research, corporate, and agency settings, she left to pursue her passion. Jen now uses her skills to help others transition out of their 9-5 and become their own boss.
Jody Hahn, Secretary
Jody is a Partner and CEO of CampaignBuddy, an online ad campaign management software tool. Prior to CampaignBuddy, she worked in the healthcare industry for 20 years with over 10 years of both executive level leadership and board membership roles.
As a leader and entrepreneur, Jody understands the drive, passion, and commitment it takes to run a successful business. She believes learning is a top priority whether through formal education, professional coaching, networking, or experiences. Every challenge is an opportunity to learn, grow, and change.
To be a good leader, life must be in balance. So, beyond work, Jody enjoys spending time with her family, hiking, boating, walking her dogs, golfing, listening to audiobooks, watching movies, and being with friends.
Gabby Matzdorff, Chief Financial Officer
Hi, I’m Gabby. During my career as a business leader and CFO, I’ve always loved the challenge of business and I have built a reputation for driving and achieving results. Now, after over 30 years in financial leadership roles for companies of all sizes, from startups to global businesses, I am excited to have my own business! In 2019, I became an EOS Implementor and started Traction with Gabby, focused entirely on helping entrepreneurial leaders to live their best life and get more of what they want from their business.
My path to becoming a business owner began in 2009 when I became CFO a small consulting firm with big growth and profitability goals. From the outset I was thrilled with the goals but it was evident the pathway to achievement was not clear. I soon “discovered” and led the implementation of EOS, which helped us to simplify our vision, create alignment, and drive results. Ultimately, we grew the business from 10 to 400 employees, achieved our growth and profitability goals, and created a successful sale for our owners, employees and business. For me, this was a turning point and my next step was obvious. I love the challenge of business and believe it should be fun. Today I get to help others clarify and drive results and experience the satisfaction of running a great business.
I am grateful to be part of WeMN and I am passionate about supporting other women entrepreneurs. I believe in help first and in the strength of community to support each other on our journey to build a great business and live a great life.
I look forward to connecting with you!
Mary Cait McManamon, Social Media Director
Mary Cait has had an incredible group of women who have, and continue, to support her through her entrepreneurial journey. She is excited to foster similar community support through the Social Media Director position with WeMN so other women can feel confident and supported when starting and growing businesses.
Outside of entrepreneurship, Mary Cait is a fitness and yoga instructor and enjoys spending time with friends and family, reading, and traveling.
Rebecca Rausch, Marketing Director
Rebecca fell in love with design at a young age, pushing through high school and college to land her first creative director position at age 23. After 15+ years trying out different segments of the design world, she struck out on her own and began Neon Lizard Creative in 1998. Her current business model is unique, in that her employees are across the globe and interact daily via Zoom and CRM software. Neon Lizard is known for being a reliable, quality support team for solo entrepreneurs and marketers who want that “full staff which can do anything” without the cost of traditional employees.
“The Broken Goat” is the name of the hobby farm on which Rebecca, her husband and four children reside with their Noah’s ark of animals. She uses her free time to enjoy a little chicken therapy or love on the dogs, goats and horses. In the summer, you can usually find her listening via Audible to marketing and design influencers as she mows her 5 acres. In fact, this obsession with listening (and mowing) has led to “The HEART Principle” marketing method which NLC uses for all of their clients. Inspiration comes from the weirdest places!
Rebecca loves to celebrate women and all that is so often unseen and underappreciated. She loves to lift, support and teach others what she has learned over the years about marketing, design and life as an entrepreneur.
She is thrilled for this opportunity to serve WeMN.org.